Mountain Force

A refresh for the bespoke Swiss performance outerwear brand

Notes

Task

After being on the market since 2006, Mountain Force was looking for further clarity and focus to refresh its position in an ever-changing industry.

Turnaround

DuckDive defined it this way: Wearing a Mountain Force garment brings with it more than just function and fashion. It’s a symbol of stillness, well being and inner peace – in a state of full consciousness to realize all your aspirations and desires.