Construct and execute a new brand roadmap for the 50-year-old garment manufacturer.

The Turnaround

DuckDive stripped back the brand to focus on a new brand idea:
KTC as the go-to manufacturer /‘brand’, and the necessary ingredient for innovative performance outerwear for international partners & consumers for the next 50 years.

01. KTC 50-year Anniversary Logo
02. KTC Website
03. KTC Brand Roadmap
04. KTC/Mountain Force Hangtag
05. KTC Beyond Cave Podcast