FRAUTSCHI

The right fit for the great outdoors since 1954

Notes

Brief

To concept and create a new Brand story to celebrate the 65-year-old family’s sports retail business.

The Turnaround

Based on a bold and courageous refurbishment and vision for the store by owner Hans Frautschi, DuckDive moved to create a new bespoke brand & brand story, whilst looking back on 65 years of family history in the sports retail industry.

01. FRAUTSCHI Logo

02. FRAUTSCHI Website

03. FRAUTSCHI Photoshoot

04. FRAUTSCHI Magazine